Today, I am writing a bit about Pinterest. Could you tell by the title? Well, Pinterest is an interesting site. I admit I haven’t always understood it, but I am learning.
When Pinterest launched like most people I joined up. It was the new thing. It was fun looking at the pictures and I admit to not having a clue to the point of it all. I continued to pin and share and a few of my Facebook friends followed me. I think it was a bit of the blind leading the blind, truly. A few years ago I even used it to find designs for a dress. That was really the extent of my Pinterest activity.
Fast forward to starting this blog. Now, all of the sudden everyone recommends that Pinterest must be a part of your blog marketing program for success. The looming question I suppose is WHY? Why use Pinterest to market a blog?
“Sean O’Neal (President, Adaptly) says Pinterest is different than other social media platforms because it’s less used for communicating, chatting, and sharing, and more used for discovering new things and inspiration for things in the future.
He says Pinterest is like a “visual search engine” that delivers a very different yet valuable experience for consumers, and it also requires different content and strategy from brands that want to build their own Pinterest presence.”
Another friend also told me something similar, she said that Pinterest is essentially the combination of Google and Instagram. A few words from Pinterest’s Engineer Andrew Zhai:
“Sometime around 2013 and 2014, deep learning was going through a revolution that required pretty much everyone to reset their expectations as to how things worked, and leveled the playing field for what people were doing with computer vision.
At least that’s the philosophy that Pinterest engineer Andrew Zhai and his team have taken, because around that time he and a few others began working on some internal moonlight project to build computer vision models within Pinterest. Machine learning tools and techniques had really been around for some time, but thanks to revelations in how deep learning worked and the increasing use of GPUs, the company was able to take a fresh look at computer vision and see how it would work in the context of Pinterest.
“From a computer vision perspective we have a lot of images where visual search makes sense,” Zhai said. There’s this product/data-set fit. Users that come to Pinterest, they’re often in this visual discovery experience mode. We were in the right place at the right time where the technology was in the middle of a revolution, and we had our data set, and we’re very focused on iterating as quickly as we can and get user feedback as fast as we can.””
Now, if the purpose or ultimate goal of your website is to generate income, Pinterest alone will not get you there. It will help getting people to your site though. According to most sources I’ve come across, you must include a multi-pronged approach. Elsie Wilde in her book, “Pinnacle of Pinterest” suggests these four concepts to generate income online:
- Selling physical goods online
- Selling services online
- Affiliate marketing
- Selling ads on your blog or website
“Pinterest is very visual and that is why it works best with highly visual pins such as fashion, recipes, crafts, infographics and product pins. For example, searching for “chicken recipe” brings up tons of great looking chicken dishes that you can click on to get the full recipe.” (source: Wilde, Elsie (2017-04-09). Pinnacle of Pinterest: Reach the Peak of Pinterest Marketing with Less than 100 Followers)
She goes on to show how the visual images that appear in a Pinterest search actually are more appealing to the viewer in the case of searching for “Chicken Recipe” as the images provide a much better idea of what each recipe’s finished product looks like. The images are the key to the impact on your potential customer, website viewer.
Why is Pinterest an important prong of your marketing approach? Well, according to Kate Adams in her book, “Pinterest Marketing”:
“Why? Well, we’ll get into more of the statistics about Pinterest coming up, but here’s a preview: 93% of users use Pinterest to plan purchases. Did you get that? The users of Pinterest are thinking about BUYING STUFF while they are using the site. Buying YOUR stuff.” Your stuff includes your blog posts, ebooks, consulting services, affiliate marketing ads and more! Just imagine the potential!
- If you are planning to use your blog to make money, ethically you are a business and therefore should have a business Pinterest account as well.
- It will give visitors the perception that you are professional.
- A Pinterest business account comes with powerful tools to track your pins and traffic to your website in their Analytics section.
- You can learn a great deal more about your audience and target your pins to keep them coming back.
- Right now it’s free, but who knows for how long.
Carpe Diem, folks, “seize the day”.
So, how do you get a Pinterest business account?
You don’t already have a Pinterest account, you can start one by visiting https://www.pinterest.com/business/create/ and following the steps to create a business account. If you have a personal account and want to convert it to a business account, visit https://www.pinterest.com/business/convert/
So, if right about now you’re thinking “Whoa! What have I been waiting for?” You are not alone, that was my reaction too. So don’t delay, get out there and Pin, it’s a Pinferiffic Pinferall folks. And it’s just the beginning. Questions? Leave them in the comments below and I’ll reply back.